The beautiful things with the internet…There is so much valuable information out there, right?
Need to figure out how to install an oven? There’s a youtube video for that. Need to learn insider tips for marketing your business? There are millions of resources out there (actually the fact that there are so many is an issue because it creates OVERWHELM, but that’s information for another post).
So let’s get to the hack. Ever notice there are a ton of valuable video lessons out there? There really are. Ever also notice that trying to get thru a whole lesson can be tricky?
What if you could cut the time it takes to consume this great content, in half? Would that help you become more productive? We agree. So how do you do this?
Check out the image to the right. Adjust the speed of the video or audio. This will dramatically accelerate your consumption.
So here are the 2 steps to dramatically increase your knowledge:
Adjust the speed to a faster pace.
Give yourself about 1 to 2 minutes to adjust. Why? At first, it’s going to sound odd, right? But guess what…As your ears acclimate (rather quickly for most), you’ll notice you can’t really tell a difference.
Guess what difference you will notice? You have just watched a 60-minute video in 30-minutes. Do the math on this over the course of a day, a week, a month. How much more of this valuable content will you be able to take in? This could be a game changer. Try it out. Let us know what you think.
“The best time to plant a tree was 20 years ago. The 2nd best time is today.”
Kind of holds true for raising your AUM, right? Also, adding referrals, getting intros, etc. If there is not bait in the water, there is 0 chance of a connection. If there is bait in the water, everything is possible. Interested in learning 4-steps you can take to turn cold prospects into warm leads and ultimate clients? We see this all the time. Past prospects, even past members of ours reach out months, even years later…”I should’ve started this already.”
Here’s your cheat sheet to get started, today…How to develop a cold client base into ongoing, easy referrals in 4 (simple) steps:
Identify a crystal clear target audience (we focus on pro athletes) and build a short contact list of your top 25 clients within it.
Reach out to this list of 25 (via snail mail, not email) by providing a solution to a known big problem they have (for financial advisors this will be in the money realm, due to +60% of them having money issues quickly in retirement. For realtors, because they are such active home buyers/sellers, 4x as active as the avg. home buyer, it will in this realm).
Be crystal clear in this share AND ask for nothing in return (we call it providing Results In Advance (RIA) where you actually provide value, by…Providing (high) value. Funny how that works). Don’t fall into the herd mentality by saying, call me to discuss or when can I call you. It is important not to have a hint of this in this key stage. The goal is to be so laser-focused on providing a simple solution with the opportunity for them to request additional information on this solution.
Provide a crystal clear call to action to request additional information (solution) via landing page, email, phone messaging service (make sure it’s clear that they are ONLY leaving a voicemail, at this point you DO NOT want them even thinking there is a 1% chance of someone answering, they are not ready for this YET), fax, online voicemail OR all of the above.
This is it. Then…Wash. Rinse. Dry. Repeat. Wash. Rinse. Dry. Repeat.*
*When does this process not work? When you do not Wash. Rinse. Dry. Repeat. So many (most) people try something 1 time (many times not even fully 1 time). It doesn’t provide instant payoff and what do they do?
They write it off as… That does not work.
This is total BS. It’s like trying to ride a bike, falling down 1 time and coming to the conclusion, Bikes don’t work. Phooey, they work, BUT they require practice. Practice creates progress.
Ken Fisher, the founder of Fisher Investments, has an Education Based Marketing plan he provides via direct response snail mail. He has stuck to it when most gave/give up. He has become, as a result, a billionaire. Yes, a millionaire with the B (net worth $3.9B). He is pretty much a standard FA. No single major homerun investments in MSFT, AMZN, etc. It’s been sticking to a system…The key distinction, he stuck to providing RIA via Education-Based Marketing and has been highly successful, as a result and has helped 10,000s of people.
I’m saying this not to pat myself on the back (I am pleased though:). I share this because it’s a testament & “reminder” to me how following a system flat out works.
I find when I’m in a grey zone with my food, minimal plan to each day, open to eat freely, I tend to make errors in judgement.
I tend to overindulge, find reasons to have a little extra or eat something that doesn’t bode well for my health/lbs.
BUT, when I have a system and follow it, funny thing…It works. It works with ease.
It’s not recreating the wheel. It comes down to 2 things: Either follow a guide (system) or do not. On May 16th, I committed to following a set plan that I have used before for success.
Guess what, Brian? It works. By the way, following the rules, the process has been enjoyable (vs. feeling depraved or that I’m on a diet).
The precise same truth holds true for business. When we follow a guide/system, results can occur & they can occur rapidly.
Ideally, you follow a guide who knows what the heck they are doing. Since 2010, we’ve learned a thing or 2 (probably +2:) about developing this niche client base.We have fine-tuned a system blueprint for you to develop “new” relationships with major influencers (sports agents). It follows a system, a blueprint and it works.
It has been so fine-tuned, it’s turned into a “fill-in-the-blank” format for you…We do the rest…It’s that easy now.
For renewing/new members (available for a limited time), we are even doing the first shipment to the sports agents for you at $0.00 cost. Brian, want to learn more about our system UPGRADE (it’s moved our renewal rate to 70%) & how it can help you whether you ask us to help you or you DIY? Grab a seat on our brand new webinar here (next one starts momentarily).
Here you will learn our simple system blueprint. You will learn how to have ongoing “bait in the water” to +10,000 accredited investors, by just committing to 30-minutes a week. That is all. We’d love to share with you what has taken us 9-years to fine-tune for you. It has the potential to open up a breakthrough for you, today. To grab a seat, click here.
Sound like a plan? Brian
P.S. Want to know my simple method* to dropping the lbs? It’s a simple 4-step process. The primary food item I purchase from Amazon.
To get the 1-pager, just reply to this email me (firstname.lastname@example.org) & I’ll share it.
*BTW, this works for me and is not an endorsement for you to do the same. I am simply sharing information on what has worked for me:).